Gurgaon · serves India · 9 languages247calls in progress right now
AI voice · India · Hindi-first

AI calls your customers actually pick up.

Sargam is voice for Indian businesses. Cart recovery, lead qualification, appointment reminders, soft collections. In Hindi, English, and seven more, at a quality your customer cannot tell from human. तेज़, साफ़, अपना।

Talk to Aanya now→ Hear a sample call
71%
Pickup rate

vernacular calls

780ms
Turn latency

p50, India

₹6
Cost per minute

from, all-in

The problem · समस्या

Your customer doesn't read your retargeting email. Doesn't open WhatsApp from unknown numbers. But they pick up the phone, if you call them well, in their language, at the right time. Most voice tools were not built for that call.

11%
Email open rate, India D2C
33%
WhatsApp marketing read rate
71%
Phone pickup rate, vernacular

Sources: Indian D2C benchmarks 2024-25 (public reports + Sargam pilot data)

The cast · छह आवाज़ें

Six voices, one platform. Pick the one that fits your call.

Each agent is a template. You set the script, KB, and tools. Sargam tunes the voice, timing, and turn-taking for the use case.

What Sargam does

Three notebook pages, in plain English.

  1. I≈ 90 seconds

    Set up

    Pick a template: Cart Recovery, Lead Qualifier, IVR Greeter. Drop in three lines of brief, pick a voice, plug a number.

  2. II1 dashboard

    Launch

    Upload a CSV, schedule a campaign, or wire to your existing webhook. Sargam handles concurrency, retries, DND windows, and consent.

  3. IIIEvery call

    Listen

    Every call is recorded, transcribed, sentiment-scored, and routed back to your CRM as structured outcomes: recovered, callback, DNC, wrong number.

Six playbooks

Shipping today. Tuned for India.

  • आपके cart में…

    Cart Recovery

    Shopify or WooCommerce abandoned-checkout, in Hindi.

    23% recovered in pilots

  • बजट कितना है?

    Lead Qualification

    Real estate, education, insurance. Qualify before your sales team picks up.

    3× faster than dialers

  • Appointment confirm?

    Appointment Reminders

    Clinics, salons, OPDs. Confirm, reschedule, or drop quietly.

    Cuts no-shows ≈ 40%

  • EMI date याद है?

    Soft Collections

    NBFC, gold-loan, SME. Empathy-first, compliance-aware.

    PTP rate up 28%

  • कैसे मदद करूँ?

    IVR Replacement

    For businesses still on press-1, press-2. Natural language, no menus.

    AHT down 62%

  • ज़रूर, बताइए।

    Inbound Concierge

    Replace the email-only support inbox. Customers call, Sargam handles tier-1.

    CSAT 4.6 / 5

The math · हिसाब

What does a Sargam month look like for you?

Drag the sliders. We'll show you the picked-up calls, the recovered carts, and the net of platform cost, using our pilot pickup and recovery rates.

5,000

Cart-recovery, lead qual, reminders, combined.

₹800

Your cart AOV in ₹, used to project recovery.

Calls picked up

3,550

@ 71% pickup rate

Carts recovered

1,172

@ 33% recovery

Revenue recovered

₹9.37 L

per month, ballpark

Platform cost

−₹30,000

@ ₹6/min retail

Net to you, per month

₹9.07 L

Conservative. Pilot agencies see 2.4× this after week-2 prompt tuning.

The honest comparison · सच

Sargam vs Bland vs Vapi vs DIY.

We built Sargam because the US-built platforms speak Indian English with an American accent. Here's where the numbers land.

FeatureSargamBland.aiVapi.aiDIY (Pipecat)
Hindi voice qualityNative, Indian-accent TTS · Deepgram nova-3 HindiEnglish-first, accented HindiEnglish-first, accented HindiWhatever you bolt on
Plivo + Meta WhatsApp CallingBoth, inbound + outboundTwilio firstTwilio firstBuild it yourself
Agency white-labelCustom domain · branded reports · agency rollupNot reallyNot reallyRoll your own
Per-minute cost₹6/min retail (₹4 wholesale @ scale)$0.09/min ≈ ₹7.5/min$0.10/min ≈ ₹8.3/minVariable
p50 turn latency, India780ms (Gemma-H100, prefix-cache)~900ms~850msDepends
Standalone analysis APIYes. Sold to non-Sargam dialers tooNoNoBuild it

Under the hood · तीन तले

Three planes. One process boundary. Zero rewrite to scale.

Sargam runs as three independent services on day one: control, media, analysis. They talk only through Postgres and Redis, so when you outgrow a single VM, each plane peels off without a code change.

Control plane

Django 5 · DRF · Celery

  • Auth · multi-tenancy · billing
  • Agent + workspace CRUD
  • Webhook OUT delivery
  • Batch scheduling

Media plane

FastAPI · Pipecat · WebSocket

  • Per-call WS from Plivo/Meta
  • STT → LLM → TTS pipeline
  • Transcript streaming
  • 780ms p50 turn

Analysis plane

FastAPI · Celery workers

  • Standalone audio/transcript API
  • Sentiment · intents · entities
  • Separate billing meter
  • Sold to non-Sargam dialers too

Postgres 16

source of truth · pgvector for KB · RLS per tenant

Redis 7

Celery broker · pub/sub `call.ended` · rate limits

Scale-up: 15 concurrent calls → upsize VM · 30 → managed PG/Redis · 60 → split media plane · 200 → AKS. Documented, not improvised.

Run an agency? · संस्थाओं के लिए

Sell Sargam to your clients. Keep your margin, run it from your domain, see every workspace in one dashboard.

Marketing agencies onboard their clients as workspaces, white-label the product, and bill clients off-platform at retail. Sargam invoices the agency at wholesale. Pass-through with commission also supported.

Talk to founders→

  • Rollup dashboard

    Every client workspace: revenue, calls, agent health, low-balance alerts, all in one view.

  • Your domain · your brand

    Run from app.your-agency.com with your logo, colors, support address. Clients never see Sargam.

  • Wholesale or pass-through

    Charge clients at retail and pay us wholesale, or take a commission on pass-through billing.

A demo, not a deck

Talk to Sargam right now.

Click the button. Allow your mic. Aanya will pick up in Hinglish — the same pipeline a real phone call runs.

Hindi or English. Aanya understands both.

Demos cap at 90s. One demo per minute per network. Your audio is processed in real time — nothing recorded for marketing.

Why we built this

India's best businesses still cannot reach their own customers in their own language at scale. Email open rates are flat. WhatsApp marketing is a queue you wait in. Phone calls work, but no one has built a voice tool that an Indian customer actually wants to take.

So we did. Self-hosted Hindi voices that don't sound like transliteration. Agency-first delivery so the people closest to the customer can resell it. Billed per second so an 8-second call costs eight seconds. Built in Gurgaon by people who answer Sargam calls themselves to know they work.

We're not a labs project. We're a product. We answer calls all day.